Three Ways to Advertise on NewMedicalNews.com…

If you want more visitors that are deeply motivated to know more about your product or service: and have clearly identified a specific healthcare topic, then NewMedicalNews.com can offer you three opportunities to reach out to them*. 

Ad Display Structure
NewMedicalNews.com is a search engine directory designed with over 300 sub categories of healthcare information. Over 180 are therapeutic categories. Ninety-eight (98%) of the healthcare consumers visiting the site locate the information they want by choosing/clicking on a relevant sub category. Only two (2%) use the search tools. This is because healthcare consumers are often unsure of the spelling of many medical terms. NewMedicalNews.com has solved that problem.

Keyword Assignment
You know the Keywords that attract the attention you want. With your help we'll assign your keywords (and ads) to any of the over 300 sub categories. Special Location Pricing is available, see below.

1) BioCategory™Text Ad- Cost Per Click
This includes your four line text ad appearing on the right side of all returned pages when a viewer clicks on your sub category(s). Your ad contains one line of linked text, two lines of unlinked text and the Internet address you want displayed at the bottom of your ad. Ad size is approximately 100 characters. 

The Introductory Cost per Click Rate will be billed on a Flat Rate Basis of $0.50 per click (Fifty U.S. Cents). You may be billed on a monthly basis via a major credit card or make other prepayment arrangements by contacting us at the numbers below. You determine your monthly budget. 

This Introductory Rate is well below the average cost per click for the major search engines. Their cost per click was between $1.34 and $1.61. While the shopping search engines averaged $2.56 per click**.

2) Location Guaranteed Category-Text Ad
This program delivers unlimited click-thru's. Pricing is fixed for the duration of advertising contract and locations are guaranteed. Pricing is based upon the position of your ad, as follows:

3) Category-Banner Ad
This includes your Top-of-Page banner ad appearing on all returned pages of results when a viewer clicks on the sub category(s) you've designated. This program delivers unlimited click-thru’s. 

Please email us at Ads@NewMedicalNews.com and tell us:
1. The Key Search Terms that have been successful for you,
2. What is your monthly budget during this Introductory Period.
3. If applicable, What Position(s) in Which Sub Categories can reserve for you?

Payment Terms: 
All programs require prepayment, usually via a major credit card. When you've determined your monthly budget the credit card will be invoiced one month in advance for that amount. If a program is terminated during a billing cycle, a credit will be issued for the remaining balance due you. 

Payment by check is accepted with the same terms as the credit card processing outlined above. 

For payments please send to:

The Biotech Communications Group, Inc.
2977 Ygnacio Valley Road # 614
Walnut Creek, CA 94598
CA Tel: 925 932 6364 Fax: 925 932 6933 
Fed Tax ID 56-2451705
 

Q. Can the clicks on the tracking page be duped or logged by any means other than someone clicking on our banner? 

A. The simple answer is yes. However this number is very low and considered within the bounds of 'margin of error'. Since the tracking page exists on our site, it is possible that this page will be seen by search engine crawlers and web spiders, but we have taken measures to prevent this from happening. The occurrence for 'duped' clicks is usually 1 or 2 per quarter (every 3-4 months). 

Q. How do I know who is clicking my banner? 

A. There is no surefire way to tell who exactly clicked your banner. Web banners work in much the same way that billboards along a highway do. But, web banners do offer you more information than a simple billboard. Since we can track the number of clicks on your banner, we can tell you how much interest there was in your banner in a given timer period. 

Q. My web site has web log tracking software and your click-thru numbers don't match what our web server says. Why is that? 

A. Right now, there are many tracking and logging technologies that exist on the web. Unfortunately there isn't a standard for click-thru’s that is employed across the board. Our system of tracking is a very simple one. Our web lead tracking system as illustrated above works in such a way that the tracking step can't occur without someone clicking your banner. We are confident that our system reports accurately and effectively. 

Q. Where are your users coming from? 

A. New Medical News' web site traffic is growing all the time. In the last year alone, we have increased traffic by 100%. Our recent redesign and constant maintenance draw a high concentration of people keenly interested in a specific disease or biomedical category. Our traffic numbers are modest in relation to sites that draw much of their audience from consumer level traffic. We feel we are going out to a quality audience. 

Q. How can I learn more about the above process, and who do I contact with questions? 

A. If you have any questions related to your current banner or wish to inquire about running a banner on, please contact us at Ads@NewMedicalNews.com or call us at (925) 932 -6364. 

*Source-Internal Analysis of Urchin Web Analysis Reports of Entrance Pages for the last three months. To reach any pages that carry advertising a User must click on a specific therapeutic category such as Cold and Cough.

** Nathan Weinberg, Inside Google 03/22/2006: http://google.blognewschannel.com/archives/2006/03/22/price-per-click-up-25-last-year/