Sales and Detail Representatives

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Is universal health insurance on the horizon?

Some in Congress see 'socialism,' others seek to remake insurance market

Date: 08/17/2007 , Publication: MSNBC , Author: Tom Curry

http://www.msnbc.msn.com/id/20002130/

Marketing to Professionals: Professional Promotion Through Patient Understanding

Patient-feedback programs can go a long way in helping physicians understand which drugs work

Date: 07/03/2007 , Publication: Pharmaceutical Executive , Author: Paul LeVine, InfoMedics, Jeanne Zucker, InfoMedics

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=442285

Harbingers of Change

What to watchand watch out forin the bottom half of '07

Date: 07/03/2007 , Publication: Pharmaceutical Executive , Author: IMS Health Intelligence.360 Editorial Board

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=442283

Fixing the Sales Model

Pharma's new commercialization strategy is, uh, in the works. But what did you expect? Getting it right takes time.

Date: 06/01/2007 , Publication: Pharmaceutical Executive , Author: Joanna Breitstein, Walter Armstrong

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=429162

Sales Management: The New BioPharma Representative

With today's sales force in flux, pharma is looking to a new sales elite

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Pharmaceutical Executive

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418783

Direct to Consumer: The Not-So-Cold Call

Think telephone outreach is out of touch? Think again. The phone is making a comeback.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Alexandra Drane

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418780

Alternative Media: Mastering Social Media

Online communication tools work only if you know how to use them

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Fard Johnmar

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418782

New FDA rules aim to limit conflict of interest

Financial ties to drug companies may bar experts from advising agency

Date: 03/21/2007 , Publication: MSNBC , Author: Associated Press

http://www.msnbc.msn.com/id/17722620/

Opinion: Trigger Points

As pharma begins to confront the looming issue of sales-force downsizing, execs should keep an eye on six factors that can help answer that very question.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Kim D. Slocum

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408482

Introduction: Branded for Life

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Jeannette Park

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

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Search returned 178 items.