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FDA Sends Sanofi-Aventis Letter Regarding Taxotere Promotion

Date: 05/14/2009 ,   Publication: PharmaLive.com ,   Author: PharmaLive.com
http://pharmalive.com/news/index.cfm?articleID=626864&categoryid=9&newsletter=1

Drug Price : Mail Service and Higher Generic Use Helps Keep Spending in Check,

Countering Brand Drug Price Inflation and Specialty Medication Growth
Date: 05/14/2009 ,   Publication: PharmaLive.com ,   Author: PharmaLive.com
http://pharmalive.com/news/index.cfm?articleID=626523&categoryid=9&newsletter=1

FDA Finds Consumers Continue to Buy Potentially Risky Drugs Over the Internet

Practice Puts Consumers at Risk and May Be More Expensive than Domestic Purchasing
Date: 07/02/2007 ,   Publication: FDA News ,   Author: FDA
http://www.fda.gov/bbs/topics/NEWS/2007/NEW01663.html

Health plans support use of mail order, generics

...90% of respondents currently use strategies that encourage the use of mail order and 38% have rules that require it.
Date: 06/18/2007 ,   Publication: Drug Topics ,   Author: Hot Off the Press
http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=434718

Spend Trends 2007: Hang 10

DTC Hits Its First Decade
Date: 05/01/2007 ,   Publication: Pharmaceutical Executive ,   Author: Diane West
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423215

Marketing to Professionals: No Sales Force, No Problem

Pharma companies turn to direct-mail marketing tactics to boost sales for older drugs
Date: 05/01/2007 ,   Publication: Pharmaceutical Executive ,   Author: George Koroneos
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423207

Direct to Consumer: The Not-So-Cold Call

Think telephone outreach is out of touch? Think again. The phone is making a comeback.
Date: 04/01/2007 ,   Publication: Pharmaceutical Executive ,   Author: Alexandra Drane
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418780

Alternative Media: Mastering Social Media

Online communication tools work only if you know how to use them
Date: 04/01/2007 ,   Publication: Pharmaceutical Executive ,   Author: Fard Johnmar
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418782

Introduction: Branded for Life

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.
Date: 03/01/2007 ,   Publication: Pharmaceutical Executive ,   Author: Jeannette Park
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

CHAINS AND PHARMACOS SEND FLOODS OF RELIEF

In the aftermath of Hurricane Katrina, pharmacy retailers and drug manufacturers continue to help...
Date: 10/01/2005 ,   Publication: Pharmacy Times- GPR ,   Author: Eileen Koutnik-Fotopoulos
http://www.pharmacytimes.com/Article.cfm?Menu=1&ID=2742
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