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Search for Healthcare Articles
by Media Channels
Direct Response
VIDEO-Google and Clear Channel Execs Clash over Metrics IssueDate:
07/09/2008
, Publication:
Ad Age
, Author:
Ad Age
http://adage.com/brightcove/lineup.php?lineup=1266084202&title=1655754265
VIDEO-FDA cracks down on Internet elixirsDate:
07/01/2008
, Publication:
Fox News
, Author:
Fox News
http://www.foxnews.com/video/index.html?playerId=videolandingpage&streamingForm
Online rogue pharmacies still booming
Despite crackdown, hundreds of Web sites ship illegal prescriptions
Date:
08/23/2007
, Publication:
MSNBC
, Author:
Associated Press
http://www.msnbc.msn.com/id/20409515/
FDA Warns Consumers to Avoid Red Yeast Rice Products Promoted on Internet as Treatments for High Cholesterol
Products found to contain unauthorized drug
Date:
08/09/2007
, Publication:
FDA News
, Author:
FDA
http://www.fda.gov/bbs/topics/NEWS/2007/NEW01678.html
FDA Finds Consumers Continue to Buy Potentially Risky Drugs Over the Internet
Practice Puts Consumers at Risk and May Be More Expensive than Domestic Purchasing
Date:
07/02/2007
, Publication:
FDA News
, Author:
FDA
http://www.fda.gov/bbs/topics/NEWS/2007/NEW01663.html
Health plans support use of mail order, generics
...90% of respondents currently use strategies that encourage the use of mail order and 38% have rules that require it.
Date:
06/18/2007
, Publication:
Drug Topics
, Author:
Hot Off the Press
http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=434718
Internet Resources
The following Web sites are focused on oncology trials for the professional and/or potential participant.
Date:
05/31/2007
, Publication:
Applied Clinical Trials
, Author:
Applied Clinical Trials
http://www.actmagazine.com/appliedclinicaltrials/article/articleDetail.jsp?id=4
Spend Trends 2007: Hang 10
DTC Hits Its First Decade
Date:
05/01/2007
, Publication:
Pharmaceutical Executive
, Author:
Diane West
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423215
The Secret
You have to advertise if you want people to know your brand
Date:
05/01/2007
, Publication:
Pharmaceutical Executive
, Author:
James Gregory, Nicholas Giacopelli
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423205
Marketing to Professionals: No Sales Force, No Problem
Pharma companies turn to direct-mail marketing tactics to boost sales for older drugs
Date:
05/01/2007
, Publication:
Pharmaceutical Executive
, Author:
George Koroneos
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423207
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