Direct Response

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Online communication tools work only if you know how to use them

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Fard Johnmar

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418782

Think telephone outreach is out of touch? Think again. The phone is making a comeback.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Alexandra Drane

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418780

The media are becoming more negative and onesided when it comes to reporting industry news.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen J. Porth, George P. Sillup

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418778

But many companies don't understand what it means to their online marketing efforts. Benchmarking can provide the answer.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen Gerard

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408169

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Jeannette Park

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

By stocking waiting rooms with educational drug information, pharma can help get doctorÑ‚Â€Â&8220;patient communication off on the right foot.

Date: 12/01/2006 , Publication: Pharmaceutical Executive , Author: Marcee Nelson

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=389278

Don't throw away that machine just yet. All docs haven't switched to e-mail.

Date: 12/01/2006 , Publication: Pharmaceutical Executive , Author: Michael White, Camille Macchio

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=389574

Targeted video-on-demand offers pharma an entertaining new way to reach consumers.

Date: 12/01/2006 , Publication: Pharmaceutical Executive , Author: Raj Amin, Tony Estrella

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=389279

Despite heightened scrutiny from industry advocates and the beginnings of self-imposed regulation...

Date: 12/01/2005 , Publication: Pharmaceutical Executive , Author: Grant Winter

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=256550

In the aftermath of Hurricane Katrina, pharmacy retailers and drug manufacturers continue to help...

Date: 10/01/2005 , Publication: Pharmacy Times- GPR , Author: Eileen Koutnik-Fotopoulos

http://www.pharmacytimes.com/Article.cfm?Menu=1&ID=2742

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Search returned 51 items.