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Pfizer Offers Free Drugs to Unemployed, Uninsured

Date: 05/14/2009 , Publication: PharmaLive.com , Author: TherapeuticsDaily.com

http://www.therapeuticsdaily.com/news/article.cfm?contentValue=1916150&contentT

FDA Sends Sanofi-Aventis Letter Regarding Taxotere Promotion

Date: 05/14/2009 , Publication: PharmaLive.com , Author: PharmaLive.com

http://pharmalive.com/news/index.cfm?articleID=626864&categoryid=9&newsletter=1

Drug Price : Mail Service and Higher Generic Use Helps Keep Spending in Check,

Countering Brand Drug Price Inflation and Specialty Medication Growth

Date: 05/14/2009 , Publication: PharmaLive.com , Author: PharmaLive.com

http://pharmalive.com/news/index.cfm?articleID=626523&categoryid=9&newsletter=1

Drugmakers aim to polish image with ad blitz

Facing possibility of more oversight, industry moves to align with reform

Date: 01/08/2009 , Publication: MSNBC , Author: By Ceci Connolly Washington Pst

http://www.msnbc.msn.com/id/28553745/

EU Report Slams Drug Industry Practices

BRUSSELS/LONDON (Reuters) - A European report on competition in the pharmaceuticals sector will criticise drug companies for the way they prolong drug patents...

Date: 11/25/2008 , Publication: TherapeuticsDaily.com , Author: By Darren Ennis and Ben Hirschler

http://www.therapeuticsdaily.com/news/article.cfm?contentValue=1868071&contentT

Drug Ads Raise Questions for Heart Pioneer

Dr. Robert Jarvik is best known for the artificial heart he pioneered more than a quarter-century ago

Date: 02/07/2008 , Publication: NY TIMES , Author: STEPHANIE SAUL

http://www.nytimes.com/2008/02/07/business/media/07jarvik.html?_r=1&ref=health&

Spend Trends 2007: Hang 10

DTC Hits Its First Decade

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: Diane West

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423215

The Secret

You have to advertise if you want people to know your brand

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: James Gregory, Nicholas Giacopelli

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423205

Media Audit: Stop the Presses!

The media are becoming more negative and onesided when it comes to reporting industry news.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen J. Porth, George P. Sillup

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418778

Introduction: Branded for Life

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Jeannette Park

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

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